W Sports & Media is proud to announce the appointment of leading sports executive John Didulica as its inaugural Chief Executive Officer.

A graduate of the University of Melbourne Law School and Harvard Business School, Didulica joins W Sports & Media having most recently served as Chief Executive of Professional Footballers Australia where he successfully negotiated a world-first gender equality Collective Bargaining Agreement for the Socceroos and the Matildas.

W Sports & Media Director Garry Winter is delighted to welcome Didulica – who has worked in leadership roles across local and global sport for well over a decade – into the company at a time of great change within the sports and media industry:

“We see enormous opportunities across the sports and media landscape. With John as CEO, we are confident that we now have the right person at the helm to consolidate the business and create exciting opportunities for our talent and our partners”, said Winter.

Didulica is proud to be given the opportunity work with some of Australia’s most iconic athletes as well as the nation’s most exciting future stars across a range of sports:

“The mix of talents and partnerships that exist within W Sports & Media is incredibly powerful as a value proposition. On a personal level, I am very privileged to have the opportunity to work with such quality,” said Didulica.

“Commercially, we have seen the convergence of sport, entertainment and digital content. With our wonderfully diverse range of talent – that expands from tennis icons to Olympians to media personalities to AFL legends to current Matildas – W Sports & Media is perfectly positioned to use its significant intellectual property to deliver world-class outcomes for its talent as well as for those corporate partners it is working with”.

Further information on W Sports & Media’s talent can be obtained from or feel free to contact the group on

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