W Sports and Media (WSM) is pleased to announce the appointment of credentialed sports administrator Steven Baldas as its new Chief Executive Officer (CEO).

A former Wimbledon Junior Doubles Champion and an All-American tennis player at the University of Georgia, Baldas graduated with a Bachelor of Business Administration (B.B.A) in Finance Cum Laude (With Honors) and holds an MBA from the University of Adelaide.

Baldas joins WSM after serving as the Ministerial Advisor – Recreation, Sport and Racing for the South Australian Government, where he worked on several key sporting infrastructure projects including:

  • the $44m upgrade of Memorial Drive Tennis Centre;
  • the $45m commitment to upgrade of Hindmarsh Stadium;
  • the new $24m State Centre of Football; and
  • the $49m funding commitment of the new South Australian Sports Institute (SASI)

Baldas is one of Australia’s most experienced sports administrators and was the CEO of Tennis SA from April 2012 until September 2019 – a role he combined with his work as General Manager (GM) of the World Tennis Challenge from April 2012 to December 2018, and GM of the Adelaide International tennis tournament in 2019.

More recently, Baldas was the Chief Operations Officer (COO) at the South Australian Cricket Association as well as being the GM for the Adelaide Strikers in the Big Bash League (BBL).

WSM Director Garry Winter is delighted to welcome Baldas into the company and believes his extensive experience working across multiple capacities in the sporting arena will prove beneficial. 

“Steve has had significant national and international sports industry experience as an athlete, government advisor, and sports administrator,” Winter said.

“He has worked across professional team sports, state and national sports organisations, and major international events, and this will be incredibly useful for our clients and commercial partners.”

“As CEO of WSM, Steve is perfectly placed to help us grow and become not only the leading sports and media agency in Australia, but also internationally,” Winter added.

Baldas spoke of his excitement following the appointment and is keen to hit the ground running in his new role working alongside some of the country’s best sporting talent.

“I’m delighted to be joining WSM, an organisation I have long admired for its stellar reputation in the Australian sporting industry,” said Baldas.

“The organisation has an outstanding mix of quality talent, superb commercial relationships, and an unquestioned commitment to doing the very best for its clients.”

“I believe there is no better talent management business in Australia, and I feel incredibly honoured to join this outstanding team,” Baldas concluded.

The entire WSM team is excited to have Baldas on board. Further information on WSM’s talent can be obtained from www.wsportsandmedia.com.au or via email on admin@wsportsandmedia.com.au

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