SERVICES

What We Do

W Sports & Media represents world-class athletes, media personalities, and musicians, connecting them with the brands, campaigns, and commercial opportunities that grow their careers. Contract negotiation is at the heart of everything we do, backed by WRP Legal & Advisory, one of Australia’s leading boutique commercial law firms.

Our support extends across every stage of a talent’s journey. Through W:NXT, our future-focused development and career transition framework, we help our talent build clarity, confidence, and purpose beyond their primary profession, with a focus on identity, career development, financial readiness, wellbeing, community, and commercial opportunities.

We operate across two sides of the talent economy: strategic career management for the talent we represent, and high-performance brand partnerships for our commercial clients.

Talent Management & Representation

A dedicated team working around you, from career strategy to commercial deals to life beyond your primary profession.

• Career planning and long-term strategic direction
• Sponsorship, endorsement, and ambassador deal sourcing
• Audience growth and social media profile development
• Branded content creation and campaign execution
• Media and club liaison
• Access to a suite of specialist financial service providers
• Wellbeing and mental performance support

AFL/W DRAFT PREPARATION

The AFL and AFLW Drafts are defining milestones in a player’s journey. Our team provides tailored support to draft prospects and their families throughout the year, helping each player approach the process with confidence, clarity, and a clear understanding of what lies ahead.

We maintain regular communication with club recruiters and list managers, providing players with honest feedback and strategic guidance while ensuring they remain focused on their football, education, employment, and personal development.

Our draft preparation is supported by the principles of W:NXT, helping players begin building the skills, identity, financial awareness, wellbeing habits, and career foundations required for life both within and beyond football. This holistic approach ensures we are preparing players not only for draft night, but for the opportunities and challenges that follow.

Our approach is built around preparation, transparency, and establishing trusted relationships that continue well beyond the draft.

• Individual draft strategy and year-round guidance
• Club interview preparation and presentation support
• Communication with recruiters and list managers
• Honest feedback on draft prospects and positioning
• Support for players and families throughout the process
• Guidance across football, education, work, wellbeing, and personal development

Commercial Bookings

Our talent roster is available for a broad range of commercial engagements. To enquire about rates and availability, get in touch and a member of the team will respond within 24 hours.

• Ambassadorships
• Sponsorships
• Campaign specific partnerships
• Social media partnerships
• Event appearances
• Any other commercial opportunities

Brand Partnerships & Campaigns

We don’t just connect brands to talent. We make partnerships perform. Working across apparel, FMCG, financial services, technology, automotive, retail, and more, we follow a clear framework: Strategy → Content → Partnerships → Measurement. Every partnership is authentic, well-matched, and built to deliver.
• Athlete partnership strategy and talent matching
• Long-term ambassador and endorsement programs
• Social-first content production and campaign management
• Performance tracking and optimisation
• Access to 67 exclusive talent and 5M+ combined audience reach

Contract and Legal Work

Contract negotiation is our core business. WSM is backed by WRP Legal & Advisory, one of Australia’s leading boutique commercial law firms, giving every deal
we negotiate the edge of genuine legal expertise.

• Contract negotiation and review
• Sponsorship and endorsement agreements
• Media and broadcast deal structuring
• Tax minimisation advice
• Wills and asset protection
• Visa and residency assistance
• General commercial legal services