Our Case Studies
Turning World Cup Fever into Brand Opportunities
The Idea The biggest sporting events are about more than what happens on the field. When the FIFA World Cup arrives, football moves beyond sport and becomes part…
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Keegan Palmer × Four’N Twenty
The Idea The best partnerships are built on genuine connections — and Keegan Palmer’s relationship with Four’N Twenty started long before any ambassador agreement. Despite spending much of…
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Alex Carey Becomes the Face of Hahn’s New Era in South Australian Cricket
The Idea As Hahn prepared to become the lead beer partner of South Australian cricket from the 2026/27 season, the brand needed a familiar and credible face to…
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Kyle Chalmers Partners with Little Tuna as Brand Ambassador
The Idea Little Tuna and East Coast Tuna Co. are on a mission to put more Australian-caught tuna on Australian tables, while supporting local fishing families and showcasing…
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Northpoint Toyota Partners with Georgie Horjus, Izak Rankine and Mark Keane
The Idea Northpoint Toyota wanted to deepen its connection with South Australian audiences through ambassadors who reflected the energy, diversity and community profile of the local market. Rather…
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Keegan Palmer Features in GQ Australia’s Sports Issue
The Idea As skateboarding continues to grow within mainstream sport and youth culture, Keegan Palmer’s profile extends well beyond competition. A two-time Olympic gold medallist and one of…
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Jessica Hull Partners with Nuttelex as 2026 Brand Ambassador
The Idea Nuttelex wanted an athlete ambassador who could bring contemporary relevance to a long-established Australian, family-run brand. The right partnership needed to feel credible in everyday life,…
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John Aloisi Partners with Sportsbet for ‘Believe’ World Cup Campaign
The Idea Ahead of the 2026 FIFA World Cup, Sportsbet wanted to build national excitement around the Socceroos and create an unmistakably Australian campaign platform. The opportunity was…
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Alex Carey Partners with Woolworths for Cricket Blast Campaign
The Idea Woolworths wanted to celebrate its role as Cricket Australia’s Official Fresh Food Partner while strengthening its connection with Australian families and junior players. The campaign required…
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Maya Joint & Red Bull — First Australian Tennis Player Signed by Red Bull
The Idea 19-year-old Maya Joint has taken the tennis world by storm. With a career-high singles ranking of World No. 37 as of July 2025 and strong WTA results,…
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Kyle Chalmers Joins Forces with Australian Almonds as Global Ambassador
The Brief Australian Almonds wanted to expand their global reach and reinforce their reputation as a powerhouse in healthy, premium snacking and nutrition. With a focus on athletic…
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Matt Denny & Warwick Credit Union (Darling Downs Bank) — Community Ambassador Campaign
The Brief Warwick Credit Union, a longstanding pillar of Southern Queensland banking, embarked on a bold rebrand into Darling Downs Bank in 2025 to better reflect its regional…
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Cedric Dubler & GWM Australia — Plugin Hybrid Electric Pants Campaign
The Idea In the run-up to GWM’s sponsorship of the 2025 City to Surf fun run, Thinkerbell and GWM Australia launched one of the boldest brand activations yet:…
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Kyle Chalmers Partners with Amaysim to Launch ‘Speedy Skill Challenge’
The Idea Amaysim, a leading Australian mobile service provider, sought to expand into the home internet market by launching its NBN service. To differentiate itself in a competitive…
Read MoreLiam Stapleton and Jetstar’s “Knights of the Skies” Campaign
The Idea To celebrate its 21st birthday, Jetstar sought to engage young Australians with a unique and memorable campaign. Drawing inspiration from the medieval tradition of knighthood at…
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Lleyton Hewitt Partners with BIG W for the BIG Wrapathon Charity Event
The Idea BIG W, a leading Australian retailer, sought to enhance its community engagement during the festive season by hosting a nationwide charity event—the BIG Wrapathon. The goal…
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WSM Athletes Champion Thermomix TM6 in Modern Masculinity Campaign
The Idea Thermomix sought to redefine traditional cooking stereotypes by engaging male audiences in Australia and New Zealand. Recognising that 70% of men enjoy cooking and 62% like…
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Jessica Hull & Vita-Weat’s Winning Partnership
The Brief In Q2 2024, The Arnott’s Group, a leading Australian food manufacturer, sought to enhance its brand image by aligning with an athlete who embodies health, performance,…
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Budding relationship between WSM Tennis Talent and Elite Eleven
The Idea Elite Eleven, an emerging sportswear brand established in Melbourne, Australia, sought to establish an identity in the professional sporting landscape, with a vision to support professional…
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Discovery Parks Teams Up with WSM Talent for Backyard Cricket Campaign
The Idea Discovery Parks, Australia’s leading provider of holiday park accommodations, wanted to celebrate a quintessential Australian pastime: backyard cricket. As part of their marketing campaign, they aimed…
Read MoreWSM’ Keegan Palmer Partner’s with Arada to Elevate Skateboarding in the UAE
The Brief Arada, a prominent property developer based in Dubai, sought to position their Aljada development in Sharjah as a central hub for skateboarding in the Middle East.…
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Koala’s Olympic Campaign showcasing WSM Talent
The Brief Koala, one of the biggest furniture companies in Australia, aimed to launch an Olympic campaign around how their mattresses are crucial to improving the performance of…
Read MoreAlex Carey × Woolworths — Bringing Cricket Home
The Idea For Woolworths, cricket is about much more than the Australian team. Through its long-standing partnership with Cricket Australia and Woolworths Cricket Blast, the brand plays an…
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