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Our Case Studies

4 Apr 2025

WSM Athletes Champion Thermomix TM6 in Modern Masculinity Campaign

Thermomix sought to redefine traditional cooking stereotypes by engaging male audiences in Australia and New Zealand. Recognising that 70% of men enjoy cooking and 62% like experimenting in the kitchen

WSM Athletes Champion Thermomix TM6 in Modern Masculinity Campaign

5 Mar 2025

Jessica Hull & Vita-Weat’s Winning Partnership

The Arnott's Group, a leading Australian food manufacturer, sought to enhance its brand image by aligning with an athlete who embodies health, performance, and dedication.

Jessica Hull & Vita-Weat’s Winning Partnership

24 Feb 2025

Discovery Parks Teams Up with WSM Talent for Backyard Cricket Campaign

Discovery Parks, Australia’s leading provider of holiday park accommodations, wanted to celebrate a quintessential Australian pastime: backyard cricket.

Discovery Parks Teams Up with WSM Talent for Backyard Cricket Campaign

24 Feb 2025

Budding relationship between WSM Tennis Talent and Elite Eleven

Elite Eleven, an emerging sportswear brand established in Melbourne, Australia, sought to establish an identity in the professional sporting landscape, with a vision to support professional tennis players.

Budding relationship between WSM Tennis Talent and Elite Eleven

29 Jan 2025

WSM’ Keegan Palmer Partner’s with Arada to Elevate Skateboarding in the UAE

Arada, a prominent property developer based in Dubai, sought to position their Aljada development in Sharjah as a central hub for skateboarding in the Middle East. Their vision included creating state-of-the-art skateboarding facilities and fostering a vibrant community around the sport.

WSM’ Keegan Palmer Partner’s with Arada to Elevate Skateboarding in the UAE

11 Oct 2024

Koala’s Olympic Campaign showcasing WSM Talent

Koala, one of the biggest furniture companies in Australia, aimed to launch an Olympic campaign around how their mattresses are crucial to improving the performance of athletes and helping them recover throughout their intense training blocks.

Koala’s Olympic Campaign showcasing WSM Talent
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