Riley Day is the leading sprinting prospect in Australian athletics.
The 18-year-old announced herself to the wider Australian public during the 2017 Australian summer at the Nitro athletics series, competing against world-class sprinters including the iconic Usain Bolt.
Riley was also selected to lead the Australian team as the flag-bearer at the 2017 Commonwealth Youth Games in the Bahamas, where she went onto win the 200m sprint final and placed a close second in the 100m final.
Those performances were rewarded with a place in the Australian team for the World Athletics Championships in London, where Riley ran in the 200m against the world’s best sprinters.
In February 2018, Riley made history by becoming the youngest Australian to win the 100m-200m sprint double at the national championships, at only 17 years of age.
In April 2018 Riley will compete on the Gold Coast in the Commonwealth Games where she will no doubt be a home-town favourite. This will attract significant media attention in the lead up to the Games and it will cap a meteoric 12 months for the Queensland teenager.
Riley is a mature and charismatic young athlete with an excellent future ahead of her. She already has a significant following amongst athletics and sports fans. A well-balanced teenager, she presents as a determined young athlete with true Australian spirit.
Through her rise, Riley has stayed grounded: “The thing I love most about athletics is the sense of accomplishment that you feel after all of your hard work has paid off and also definitely the rush of adrenaline you receive before, during and after the racing.”
A good media performer with a very likable personality, Riley’s on-track determination, off-track demeanour and clean-cut image is ideal as an ambassador for a strong brand.
Riley is entering a formative stage of her career and an opportunity exists for a major brand to build a relationship, that can grow with her as she becomes an in-demand world-recognised athlete.